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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Corporate identity of student theatre festival
Vávrová, Anna ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.
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Evolution of FC Manchester United logotype
Lisnychyi, Stanislav ; Slanec, Jaroslav (advisor) ; Novotný, Jan (referee)
This bachelor thesis focuses on the development of the FC Manchester United logo and its relation to club identity and marketing. The work describes the process of logo development and its symbolism from the beginning of the club's history to the present day. It also focuses on the methodologies of logo development and the significance of club identity for football clubs. Furthermore, the thesis conducts an analysis and comparison with other significant football clubs and evaluates how FC Manchester United maintains its position in the global sports industry. Emphasis is placed on the fan culture and community of FC Manchester United and the relationship of club identity to this culture. The work also includes an analysis of marketing strategies that the club utilizes to communicate with fans and maintain its global standing. Finally, the thesis summarizes the key insights regarding logo development, club identity, and marketing activities of FC Manchester United. The bachelor thesis provides a comprehensive view of one of the most significant football clubs in the world and its relationship to graphic representation. Furthermore, this bachelor's thesis will propose a new, more modern and contemporary logo for Manchester United FC.
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Corporate desing pro začínající minipivovar
Zelinková, Zuzana
This bachelor thesis deals with the design of a unified visual start up of a small brewery. The theoretical part sums up the basic terms of management, marketing and proposes the unified visual style and the company design. The empirical part focuses on the competition and the future business analysis. It also deals with the corporate design and marketing communication. It contains the design of the company logo, web pages publicity materials, etc.
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Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
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Vytvoření osobního vizualního stylu grafického designera-letteristy
Ulyanova, Elizaveta ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
In this bachelors thesis, I decided to focus on the topic of personal branding. The aim of this work is to propose a visual identity for me as for a lettering artist.(letterer) The magnitude of personal branding for freelance designers is thoroughly discussed in the introductory part. Corporate and personal branding and the differences between them are defined in the theoretical part. Knowledge gained early is subsequently applied to use in the next part. The practical part is split into different sections. Those sections describe creation process for logo design, personal website and its simpler version for mobile users, business cards and resume. I presented a way for designing your own personal branding that will prove beneficial for freelancers. The most important result of my thesis is a creation of personal branding that is essential for achieving better results in my field.
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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